The objective.
What are you trying to change, create, win, or understand?
For strategic business-development work, targeted introductions, opportunity architecture, CRM structure, or rapid website modernization.
mike@darlingprojects.com ↗What are you trying to change, create, win, or understand?
What has moved? What evidence exists? What constraints are real?
Not a grand production. A useful conversation grounded in the actual opportunity.